The Euromoney China Global Investment Forum
中国全球投资峰会

Paul Collard

Chief Executive Officer

Creativity, Culture and Education England


Paul Collard is an expert in the use of culture and creativity for social and economic development. In 1987 he was commissioned by the UK Government to review the role of culture and the arts in urban redevelopment and produced an influential report which laid out a framework for cultural strategies which drive urban economic regeneration. He was then able to implement his ideas, firstly in the North East of England between 1993 and 1997 and then again from 2001 to 2004, and in between in New Haven Connecticut in the USA between 1997 and 2001. In the case of the North East of England, the project was partnership with all the municipal authorities and was designed to regenerate the economy of a post-industrial region through the development of tourism. The project was highly successful, and levered in substantial levels of private sector investment and generated thousands of new jobs. It also resulted in Newcastle-Gateshead, the region’s capital, being voted top short-break destination in the UK three years in a row. In the case of New Haven, the project had the same focus on culture-led economic and social regeneration and was a partnership between the City of New Haven and Yale University. It also dramatically improved the image of the city and had a powerful economic impact. His experience of leading regeneration project such as those described above taught him the importance of connecting economic regeneration programmes with education. If you pursue a strategy intended to generate new jobs in new sectors, it is important that the education system is geared to generating workers with the appropriate skills and understanding. If you can’t fill the jobs you generate, the economic benefit will fail. Since 2004, therefore, he has been focussed on designing and delivering system wide programmes which nurture the creative skills of children and young people, to prepare them to succeed in the new jobs that are being created in the 21st economy. These programmes have been implemented internationally, and there are programme designed and supported by CCE now running in Scotland, Wales, Norway, Holland, Germany, Czech Republic, Hungary, Romania, Pakistan, Thailand, Australia and Chile.


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Tue 21 Nov 2017

InterContinental , Hangzhou